photo of the Desktop, Tablet and Mobile Phone for Mega Game

Mega Game Award Nomination Process for Kids

01

Project Brief

Mega Game Award Nomination Process for Kids

Designed an intuitive and engaging nomination process that empowers kids to take part in the Mega Game Award Convention. The experience is fun, seamless, and accessible, making it easy for young gamers to have their voices heard.

Role:

Senior Product Designer and Frontend Developer

Contribution:

Team Lead, User Research, UI Design, Prototyping, Usability Testing, Design System, Frontend Engineering

Team:

Product Manager, Backend Developer, Users and Me

Timeline:

12 weeks

photo of the Website on Laptop and Mobile phone

02

Challenges

Identified Problems:

  1. Complex nomination forms that were difficult for children to understand.

  2. Lack of engaging elements to maintain children's interest.

  3. Inaccessible design that did not cater to young users' needs.

Key Questions:

  1. How can we simplify the nomination process for children?

  2. What interactive elements can be included to keep children engaged?

  3. How can we design an accessible and intuitive interface for young users?

photo of the Primary Persona - Mims

03

Approach + Solution

Approach

Research & Insights:

  1. Conducted focus groups with children and parents to understand their needs and pain points.

  2. Analyzed existing nomination processes and identified areas for improvement.

Key Findings:

  1. Children found traditional nomination forms boring and confusing.

  2. Parents wanted a more straightforward process to help their children participate.

  3. Both children and parents desired a fun, interactive, and easy-to-use platform.

photo of the primary persona User Journey Map

Design & Prototyping:

  1. Created wireframes and prototypes based on research insights.

  2. Conducted iterative usability testing with children to refine the design.

Features Implemented:

  1. Simplified Forms: easy-to-understand nomination forms tailored for children.

  2. Interactive Elements: engaging animations and gamified steps to maintain interest.

  3. Accessible Design: intuitive navigation and design elements suitable for young users.

photo of the paper and digital wireframe and final design

Solution

Core Functionality:

  1. Interactive Nomination Form: a step-by-step form with engaging animations.

  2. Parental Guidance: easy access for parents to assist their children.

  3. Progress Tracking: visual indicators to show completion stages and motivate children.

Impact:

  1. Simplified the nomination process, reducing form completion time by 50%.

  2. Increased participation rates by 40% due to the engaging and accessible design.

  3. Received positive feedback from both children and parents on the user-friendly interface.

04

Result

Outcome:

  1. The new nomination process successfully made participation in the Mega Game Award more accessible and enjoyable for children.

  2. The interactive and simplified design led to higher engagement and satisfaction among users.

Reflection:

  1. This project highlighted the importance of designing with empathy and understanding the unique needs of young users.

  2. Creating an engaging and accessible experience was both challenging and rewarding.

photo of a Kid using Mega Game Website

05

Process

Behind the Scenes:

  1. This project involved extensive user research, iterative design, and rigorous testing.

  2. Throughout the design process, from initial sketches to final implementation, every step was tailored to address user needs, align with business goals, and enhance the overall experience.

photo of the Mega Game Website on Desktop and Phone

For more detailed insights and the complete design process, feel free to contact me directly.

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