User needs
What are people trying to do, where are they struggling, and what support do they need?
UX Research
Research is how I make sense of the messy middle.
My research approach is practical, human, and business-aware. I use research to help teams make better decisions, not create beautiful reports that quietly retire inside a folder.
What I research
Product friction
Where are users confused, blocked, delayed, or dropping off?
Market opportunity
Who is the product for, what alternatives exist, and where can the product stand out?
Accessibility
Can people understand, navigate, and use the experience across different needs and abilities?
Methods I use
Discover
User interviews, stakeholder interviews, competitive audits, market scans, and product context reviews.
Evaluate
Usability testing, heuristic review, accessibility review, funnel analysis, and concept evaluation.
Synthesize
Journey mapping, persona development, research synthesis, audience segmentation, and opportunity mapping.
Guide decisions
Research readouts, product recommendations, content clarity, prioritization support, and roadmap inputs.
Featured research project
Toronto Grocery Delivery Market Research
A competitive audit and market opportunity analysis that helped clarify audience focus, product positioning, and early launch direction.
What the Research Helped Clarify
- Who the product should serve first
- How the product could stand out
- What features mattered most for early launch
- Where the business had the strongest opportunity
Research closing